5 Reasons Your Healthcare Website Needs a Blog

You’re a busy healthcare entrepreneur doing all the things it takes to run a business, market a product, promote a book or whatever it is you’re doing.

You have a billion things on the to do list. However, you keep hearing about this blogging thing and how it can help your business.

However, you’re just not convinced it’s something you should or even want to add to the list.

That’s ok; I’m going to do my best to convince you it’s a good idea!

Search Engines Love Websites That Are Regularly Updated  

You’ve spent time and money to get your website just right. It’s finally done and looks great.

There it is sitting in cyberspace just waiting for all the visitors… Yep, still waiting…

Here’s the thing, Google loves to point users to websites that have fresh content. If your small business website only has a few pages, it’s hard to compete with large sites that are regularly updated.

This is where blogging comes in. By putting fresh content out regularly, your site has a better chance of performing well in search results! It doesn’t have to be daily or even weekly, by just posting twice a month, you will notice results.

Demonstrate Your Expertise

As the business owner, you know your stuff. However, having a traditional website with just a handful of pages doesn’t always showcase that to your visitors.

I bet you have many things that you could tell us about regarding your business… am I right?

Well, then start a blog to share that knowledge!

If you are unsure of what to blog about, here are a few ideas:

  • Explain how to use your product
  • Behind the scenes stories
  • List posts that have to do with your industry
  • Customer success stories 

If you get stuck on ideas, you can always use a blog title generator and type in a key word that goes along with your business. These can help get the creative juices flowing and give the incentive you need to get something on paper… or… screen!

Better Social Reach

When it comes to social media, people tend to share items they find entertaining, educational or inspiring.

Your product or service is already one of these, but people don’t tend to share home pages very often.  Blog posts that do one of these things are very shareable and will help get your product or service around the web.

Blog posts that are educational and easy to scan get shared the most. For some reason, people love list posts!

Build Your Email List

Blog posts are an excellent way to collect emails to build that all important email list.  

An easy way to do this is by offering a useful “freebie” with each blog post that people have to enter their email for.

Freebies don’t have to be complicated; research shows we like small bits of info anyway, so a checklist or top ten list is perfect.

Freebies don’t have to be complicated, so a checklist or top ten list is perfect.Click To Tweet

Try placing that opt in freebie in the middle or end of your blog posts, and you will see your email list grow.  

Don’t feel like you have to create a million freebies, maybe start with 1 or 2 and add them to posts, that they would make sense for.

For example for my business, I could create a freebie titled:

“10 Things To Blog About When You Have No Idea What To Say” 

and add it any post where I talk about blogging…

Get People Back to Your Website

No matter how fantastic your website is, it just doesn’t have a “voice.” I may go to your website and be very impressed with what your selling, but… unless I’m really wanting it, I probably won’t come back.

However, if I find your website from a blog post I read and I see you have more on your site, I’ll likely hang around and learn more about you and your product or service.

Besides, if you blog, you get to let your personality shine through. Blogging rules are different than traditional writing, so you can really let people get to know you through your blog!

Having a blog for your website can help your overall web presence. If this is something you would like to do but just don’t have time, contact me at vicky@vickywarrenwriting.com, I’d love to help you get a blog up and going!

I was a nurse until chronic illness took me out of the game. Now, I'm a freelance writer and social media manager. I have 4 boys and supervise many, many lightsaber fights in my free time...