Once the foundation of your online business is set up, the next big step is to figure out how to get the word out.
Shouting from the rooftops works, but, social media is great 😉
For us solopreneurs, this can be a daunting task.
Thankfully, social media has made it easier than ever to connect with people all over the world.
From being able to “tweet to” your favorite celebrity to using laser targeting on Facebook ad’s, finding your target audience is easier than it used to be.
That all sounds great, right? Unless all you really want to do on social media is post cute pics of your kids, dog or latest travel. And, for some, it’s just one more hat to put on.
The very first thing you need to do is figure out your “why” for creating a social media presence.
As a solopreneur, I see 5 main reasons to utilize social media.
Build an Audience
A lot of the advice you’ll hear is all about “making yourself stand out among the millions upon millions of others who are online”.
I agree with that to a point, but honestly, you gotta find your people and build your tribe, those who care about what you have to offer and then figure out how to get and hold their attention.
Once you find your “audience”, they’ll be the ones who stick by you. Those who come back to your blog posts, read your emails and ultimately buy your services/products/courses etc.
For solopreneurs who offer services such as consulting, coaching, social media services, and courses, having a solid audience is incredibly important.
As a solopreneur, begin small, by building quality relationships. It doesn’t happen overnight, and for long-term success, you don’t want it to anyway.
For example, some will promise you 10,000 Twitter followers overnight, but honestly, even if you gained that many people… you’d be lucky if you really “connected” with 10 of them, and even that may be a stretch.
For some solopreneurs doing certain types of businesses, the number of followers you have is incredibly important.
For example, if you want to participate in influencer campaigns like Linqia, you have to have fairly high follower counts.
Certain ad companies check your social media follower numbers and base your rate of pay on those numbers.
For those type of online businesses, follower counts are important.
Grow Your Email List
About a month ago, I had a little… Twitter faux pas… between the new policies they started enforcing and one of the scheduling tools I had been using, my account got flagged as a potential bot and was messed up for about a week.
I finally got back up and going, but here is what I learned… those platforms can go away tomorrow, or you can get put in social media “prison” (Instagram shadowban???) and it makes an impact.
I’ll admit, I’ve been putting off email list building and marketing for a long time, but after that happened it finally showed me I NEED to start building a way to contact my tribe if tomorrow my favorite SoMe platforms no longer love me!
So, with that out of the way, one easy way to build your email list is to use Social Media. Once you have a good opt-in created, slather that thing all over your social media bios. Tweet about it, Instagram it, make pretty pins for it… just get it out there so people can connect with you via email!
This one can honestly be done without any type of social media presence per se. I mean, you can use Twitter’s advanced search with 0 followers, hop on Reddit and stalk questions and you can fall down the Pinterest rabbit hole all without having to have a social media presence.
But, the secret sauce is in listening to those you are following, or better yet the ones following you and your competitors. Running a Facebook group is a slick way to drill down to what those who already love you really need to know, need help with, and want.
Which leads into the next goal…
Sell Your Product/Service
And finally, we get to the sales part!I'm a huge fan of the idea that social media is really about building relationships, sharing useful information and after you’ve been helpful, you can sell things once in a while.Click To Tweet
As solopreneurs, we are all “selling” something online. Social media is a great place to introduce people to you, get them in your sales funnel and sometimes you can offer a hard sell directly, but it isn’t where I’d do it often.
They say it takes up to 13+ contacts for someone to buy something from you. The good news is by using social media and having a solid strategy in place, getting in front of someone is easier than if you don’t use it.
These are the main goals I see for using social media as a solopreneur. If you are just getting started with social media, focus on one or two of these and build from there. My tip for beginners is building an audience and growing your email list (Twitter jail made this very clear to me).
Figuring out what your goals are or you’re “why” is the first step to creating a rock-solid social media strategy that will help you stay consistent while building your business.
Don’t forget, if you’re feeling overwhelmed trying to figure out what your goals should be, I’d love to chat with you. I offer a FREE 15-minute session and we could talk about just that, click here to contact me.