Putting Pinterest to Work: For Authors

Pinterest is probably the easiest social media platform to use as both a marketing tool as well as for work.

As an author, whether fiction or nonfiction, you can use the platform in so many ways.

But first, let’s go over a few basics to get your profile in tip top shape.

Set up (or convert to) a Business account

There are a few reasons you want to do this.

For one, it is a good way to keep your personal and professional accounts separate.

Next, by having a business account, you can track useful analytics that will help you later as you look at the marketing numbers.

Profile Picture

Add a nice photo of yourself. This is your account as an author, so let people know who you are.

A professional picture is best, but if you don’t have one, make sure its a high-quality photo.

One Pinterest technique that works well with photos is to either have really colorful clothing on with a plain white background or wear plain colored clothing against a bright background. This makes your profile photo “pop” and draws the eye. 

Bio Section

This is one of the most important parts of Pinterest. As Pinterest is really a visual search engine, it is so important to have strong SEO within your profile bio.

As of 2017, you get 160 characters in this section, so use them wisely. Include the genre you write in as well as strategic keywords that those who read your genre would search for.

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Create Intriguing Boards  

The next part is to create your boards. 

To start out, 10 boards is plenty, and if you’re managing this alone, 10 boards is more than enough.

10 boards are enough to create a nice space for your work and you as an author, but not so many that you get overwhelmed trying to keep up.

When you create your boards, name them using strategic keywords. Don’t try to be cute, you want people to find your boards, so you need to use SEO tactics. 

Here are a few boards you could create:

Books By [Your Name]

Book Title Board [one board for each book]

Genre Board

Settings Board

Behind the Scenes

Sneak Peek

Inspiration Board

Author Tools

Author Tips and Tricks

Some of the coolest author boards I’ve seen have a board for each book.

With the new section feature you could break those boards up into characters, then you could go crazy pinning all sorts of things like outfits they would wear, hairstyles they would have, accessories, and all sorts of small details.

I’ve also seen Pinterest author profiles that create boards around some of the popular themes within their books, such as sailboats, or the African Safari.

The sky really is the limit as far as the atmosphere you can create on Pinterest as an author.

Now let’s talk about how to use the platform for work as an author.

Pinterest is the perfect place to gather research for your next books, gain visual inspiration for your characters and so much more.

The easiest way to do is to create “Secret Boards” to gather the “pins”.

The nice thing is once your new book is out, you can simply change those boards to public and you have more to share with your audience!

Here are 5 Authors on Pinterest who have an amazing presence to check out!

Laura Frantz

Lucinda Brant

Chris Ledbetter

Traci Robison

Author J. Johanis

Hope this information is helpful and gives you some inspiration to use Pinterest as an author. Let me know in the comments if you have other ways to use Pinterest for your work!

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I was a nurse until chronic illness took me out of the game. Now, I'm a freelance writer and social media manager. I have 4 boys and supervise many, many lightsaber fights in my free time...