For Solopreneurs, Less is More with Social Media

When I began my website, Living the Diagnosis, I took the start now, figure it out later approach.

Once I got my site up and running and had a few posts up, I shared them on my personal Facebook profile. I just knew that my blog would spread like wildfire, because, well, you know it was a GREAT idea!

I clicked “share” and waited for the likes and shares to roll in. I sat there for a couple minutes and then pushed refresh (because, obviously, that was the problem).

Dead silence.

About an hour later, my Mom “liked” it. Gotta love our Mom’s right?

I went on writing/editing what I felt were amazing blog posts each week, publishing them and sharing on Facebook. After a month or so, a few of my “friends” had clicked like, a couple shared them and… well, that was about it.

At that time, I realized I was going to have to figure out how to advertise/market this website if I was ever going to get anywhere.

So, I started reading everything I could about Social Media.

At the time, I had a Facebook page and looked at Pinterest once in a while.  

Too much too soon = Burn Out

Once you go down the rabbit hole of social media, you will learn a ton of things, you will also become incredibly overwhelmed especially when you are a solopreneur doing all this in the nooks and crannies of your day.

The first thing I learned was I needed to get on social media. Everyone had a compelling reason why I should be on their platform of choice. So, since I tend to be a “go big or go home” type… I made a profile on ALL.THE.PLATFORMS.

Yep, I was tweeting, pinning, liking and sharing, connecting and whatever it is you do on Google +.

After 6 months of keeping up a website, and attempting to keep up a total of 6 social media platforms, I shut the whole thing down. I slammed my laptop shut, said something along the lines of “screw it” and went outside to play with my kidlets.

I literally just “took a rest” for the next 5 months or so… I had literally burnt myself out.

Finally, the next October (for some reason I’m always super inspired in October) I decided to try it again. But this time, I wasn’t going to do all the platforms.

Take a hard look at the numbers

I looked at Google Analytics and choose the 2 platforms that were driving traffic to my site. At the time, it was Pinterest and Facebook.

However, when I logged in, Pinterest had grown a ton, I had several Twitter followers and my sad little Facebook page still had about 12 likes.

That was when I had to decide which platforms to concentrate on. I knew I could only handle 2, maybe 3 and plus I couldn’t spend all day on social media anyway.

I decided to concentrate on Pinterest and Twitter.

While I’m not currently working on Living the Diagnosis, I was able to grow both those platforms to what I consider respectable numbers in a short time, plus they drove traffic to my site, which was my goal.

Choose 1 or 2 platforms that make sense for you

When I pivoted to freelance writing and social media management, I decided work on 1 – 2 social platforms at a time. 

For those I work with now, I always give this advice right out of the gate. Choose 1 or 2 social media platforms you use, understand (or are willing to learn), and get on every day (yes, weekends included).

Create a solid schedule to schedule content, be “live” on your platform and decide what you will share.  

If you start out trying to be active on too many social media platforms, you’ll burn out, close your laptop (or maybe throw it across the room) and not come back.

1 or 2 for a solopreneur is perfectly fine. As you grow, if you want to take on more, by yourself or with the help of a VA or SMM, that is perfect.

So don’t worry about trying to be everywhere, just work on being amazing where you decide to be!

This post was written as part of a Pop Up Blog Carnival hosted by the Healthcare Marketing Network.  

More great posts by freelance healthcare writers on this topic can be found on the Healthcare Marketing Network blog.

If you are a healthcare freelance writer or blogger and are interested in joining our tribe and participating in future blog carnivals, sign up here to receive notice of our schedule and topics for 2018!

I was a nurse until chronic illness took me out of the game. Now, I'm a freelance writer and social media manager. I have 4 boys and supervise many, many lightsaber fights in my free time...

2 Comments

  1. Good point on sticking to one or two! I always feel like I’m missing out because I’m not on Instagram or Twitter yet. It is so easy to become overwhelmed and throw in the towel on all of it!

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