Whether you’re a seasoned freelance writer or a newbie, you need a portfolio.
There are many ways to do it. I kept samples on Google Drive (which I still do), but once I began pitching I realized I needed a more “professional” way to showcase my work.
There are many online portfolio sites you can use. I’ll talk about the two I’ve used and list more free options.
I have a love/hate relationship with all things WordPress. I’m not gonna lie, it’s a beast to learn. However, once you get the hang of it, it’s an amazing tool.
That said, you can use WordPress.com for free.
If you decide to go with WordPress.com, many of the theme options you’ll be able to choose from when you set it up won’t look like a normal portfolio. If you Google “wordpress.com portfolio theme” you’ll likely find one that will spark your interest.
Tip: If you think you may ever expand and need a more robust website, consider going with WordPress.org. Yes, you’ll have to purchase hosting, and a domain which is an investment, but the time you’ll save in the long run is worth it. Besides, with WordPress.org you “own” your site.
I’m a big fan of finding the people and putting myself in front of them! Pinterest is a perfect tool for this. Pinterest works well to do this as it is a large visual search engine.
Here’s how to use Pinterest to create a writing portfolio.
First, create a new public board and name it “Your Name – Professional Writing Samples” or “Your Name – Writing Portfolio”. As long as the words writing and portfolio are included you’re good.
From there, collect the samples you’ve written (and have rights to) and “pin” them to the board. It’s free, easy and has the ability to draw a large crowd!
To take it a step further, if you’ve written for a site that doesn’t have “pinnable” images, you can make them. I use Canva. The program has pre-made templates that take the guesswork out of image sizes for each social channel.
You’ll need nice photos for your pins. Sites like Unsplash, Pixabay and Death to Stock offer great photos that can make visually stimulating pins.
Tip: Once you’ve created your Pinterest board, try adding it to your email signature and pitches.
More Free Options
Here are a few options of sites that have the templates prebuilt so you basically fill out your information, do some customization (depending on site) and add samples. These are great if the idea of web design makes you question your freelance writing career.
This innovative program not only allows you to create a free portfolio but also includes a way to set up alerts for when your content is shared. This would be helpful as you could take a moment to engage with those who share your content.
This is a popular freelance portfolio site. I don’t know much about it, but I have many writer friends who rave about this service.
Build a freelance portfolio in mere minutes with this tool. It is easy to customize for a feel that fits you just right, this is another great option that is mostly already done for you.
There are many options to house your online portfolio. Is there one you like? Let me know in the comments.